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Picture this: a road lined with conifers, early morning mist rolling off the river, and you behind the wheel of an SUV built for exploration. On the North Shore, drives are never ordinary—from Baie-Comeau to the Outardes Falls or the Manic-2 Dam, your vehicle becomes your trusted companion. But which one to choose? Here’s a Mazda CX-90 comparison up against four well-known rivals: Volvo XC90, BMW X5 xDrive, Audi Q7, and Ford Explorer. Design, performance, technology, comfort, and value for money—everything has been carefully reviewed.
Still undecided? Looking for a reliable, spacious SUV that fits the North Shore lifestyle? This article will give you clear answers to make the right choice for your everyday adventures. And most importantly, you’ll discover why so many fall for the CX-90 after just one test drive.
Before comparing it to its competitors, let’s take a moment to appreciate the Mazda CX-90. This 3-row midsize SUV redefines accessible luxury: sleek design, inline-six powertrain, refined interior, and thoughtful technology. Elegant, powerful, and ready for Quebec roads—it challenges what a premium family SUV can be.
But how does it stack up against the heavyweights in its class? Here’s a local, practical breakdown to help you make an informed decision.
The Volvo XC90 is the embodiment of Nordic refinement: premium materials, minimalist design, ultra-smooth driving. Its B6 mild hybrid engine (295 hp, 310 lb-ft) delivers smooth acceleration—perfect for relaxed drives to the marina or cultural outings to the Baie-Comeau Arts Centre.
However… Despite its unmatched comfort, the starting price ($80,638 CAD for the Core trim) and luxury maintenance may deter buyers seeking style, performance, and affordability. The Mazda CX-90, with its high-end finish and sleek design, delivers a similar experience—for several thousand dollars less.
The BMW X5 is known for its driving pleasure: 375 hp, 398 lb-ft of torque, and xDrive all-wheel drive that grips the road. On Route 138 between Baie-Comeau and Port-Cartier, it impresses with sharp handling and acceleration.
However… That performance comes at a cost: a starting price of $93,133 CAD, higher fuel consumption, and a sportier cabin that may not suit families. By contrast, the Mazda CX-90 blends performance, efficiency (≈ 8.4 L/100 km), and a calm, refined cabin—without major compromises.
The Q7 is a tech lover’s dream: dual MMI touchscreens, virtual cockpit, 335 hp V6, and precise quattro AWD—it’s made for drivers who crave advanced features. Its cabin is sleek and modern, perfect for school runs or an evening show at Salle Jean-L’Heureux.
However… The Q7 comes with a steeper price (starting at $81,265 CAD, options extra), and its tech interface may overwhelm some. The Mazda CX-90 offers a more intuitive system, with features like Kinematic Posture Control and a head-up display—and a learning curve that’s far gentler. All that, for nearly $25,000 less.
The Explorer is roomy, strong (300 hp), and easily fits seven passengers with ample cargo space. It’s a favorite for its versatility: commuting, road trips, towing light loads.
However… Its comfort and interior finish fall short of the luxury segment. The Mazda CX-90, in contrast, offers superior build quality, impressive cabin quietness, and well-integrated safety tech—all within a similar price range.

| Model | Horsepower | Fuel Efficiency (Combined) | Starting Price* | Towing Capacity | Seating | Drivetrain |
|---|---|---|---|---|---|---|
| Mazda CX-90 | 280 / 340 | ≈ 8.4 L/100 km | $48,806 | Up to 5,000 lb | Up to 8 | AWD |
| Volvo XC90 B6 | 295 | ≈ 10.3 L/100 km | $67,895 | 5,000 lb | 7 | AWD |
| BMW X5 xDrive40i | 375 | ≈ 10.6 L/100 km | $93,100 | 5,000 lb | 5 | xDrive |
| Audi Q7 45 TFSI | 335 | ≈ 11.1 L/100 km | $81,265 | 7,700 lb | 7 | Quattro |
| Ford Explorer | 300 | ≈ 10.3 L/100 km | $53,980 | 5,000 lb | 7 | AWD |
*Estimated Canadian prices. Always check with your local dealership.
“I was sure I’d leave with a BMW X5. But after test driving the CX-90 at Baie-Comeau Mazda, I didn’t hesitate. The comfort is unreal, the handling feels solid, and it just fits our reality here. Even in January on Route 389, I feel totally in control.” — Martin B., Chute-aux-Outardes
Absolutely. With i-Activ AWD, Kinematic Posture Control, and solid ground clearance, it’s built for snowy North Shore roads.
Volvo focuses on Scandinavian elegance and ultra-premium comfort. The Mazda CX-90 delivers a more dynamic drive, a friendlier price, and a finish that rivals or even surpasses in places.
Yes. With seating for up to 8, captain’s chairs available, generous cargo space, and a quiet ride, it’s perfect for active families—whether for school, sports, or road trips.
For active North Shore families, outdoor adventurers, or Route 138 commuters, the Mazda CX-90 combines power, elegance, and everyday practicality—without compromise.
It stands tall among the segment’s best, while staying budget-friendly. Take it for a test drive and picture your next getaway to the Glacier Garden in total comfort.
Luxury-level performance without the price or the attitude. That’s why so many North Shore drivers choose the Mazda CX-90.
Drop by Baie-Comeau Mazda for your test drive! Our friendly local team will welcome you with a warm coffee and the attention you deserve.
SAVE UP TO $175 ON FOUR NEW TIRES DURING THE MAZDA SPRING TIRE EVENT*